Services · Four main areas

Apps and ecommerce
Digital advertising and AI

AppsCraft arranges for contractors and freelancers to carry out application development, ecommerce, digital advertising and AI projects. We clarify the scope, coordinate communication and follow progress through to delivery.

Prepare your brief See the four areas
Main areas

What each area covers

02

Ecommerce

Shop pages, product information and the day-to-day work once the store is running.

  • Online stores
  • Product content
  • Store operations
  • Store & campaign visuals
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03

Digital advertising

Plan your advertising, reach the right audience and review the results. We arrange specialists for strategy, creative work, paid advertising and ongoing optimisation.

  • Campaign strategy & planning
  • Audience & channel planning
  • Paid advertising & optimisation
  • Creative & performance reviews
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04

AI technology

We arrange AI developers and specialist companies for model training, fine-tuning, deployment and AI Agent development, with AppsCraft coordinating the project through to handover.

  • Model training & fine-tuning
  • Model deployment
  • AI Agent development
  • AI integration & handover
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Not sure which area fits? If your project spans several services, describe the work and we will help organise the requirements. See common projects
By goal

Start from what you want done

Some common requests. Open one to see what it usually involves. If none of them fits, tell us anyway.

How we work

Common projects

  1. 01
    Apps & software

    Build a website or app

    List the pages and features you need and what the back office should manage, in a brief developers can work from.
  2. 02
    Apps & software

    Build a business system

    Put customer records, internal approvals or HR files into a system set up the way your team works.
  3. 03
    Ecommerce

    Launch or improve a store

    For a new shop or one you already run, covering product pages, site features and routine listings.
  4. 04
    Digital advertising

    Plan and run an advertising campaign

    Clarify the audience, goals and budget, then plan the channels, creative work, campaign execution and performance reviews.
  5. 05
    AI technology

    Develop or deploy an AI solution

    Explain your AI task, data and existing systems. We arrange specialists with the expertise needed for model training, deployment or AI Agent development.
Your point of contact

Once work begins
we remain your point of contact

Once work starts, bring your questions and changes to AppsCraft. You don’t have to chase the partner yourself.

  • Write the brief down

    We go through your goals, features, budget and timing, look at the material you already have, and write it up as a brief the partner can work from.

  • Decide who does it

    Depending on the workload, skills, budget and timing, we decide whether a development company, specialist team or freelancer suits the job. Who does which part is agreed before work starts.

  • Track project progress

    Questions and change requests go through AppsCraft. We track progress with the partner and keep communication records for review at handover.

Development companies & teams

For projects with many features or several people working together, we can arrange a development company or specialist team. We agree the team and approach before work starts.

Freelancers & independent specialists

Freelancers suit clearly defined work one person can handle, or help with a single stage of a project.

For freelancers and companies: developers, ecommerce specialists, advertising professionals and specialist companies can join and take on suitable projects through AppsCraft.

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By specialist role

Go straight to a role

Full-stack software engineers Mobile application engineers Front-end engineers Back-end engineers Enterprise systems engineers Software development companies Ecommerce software engineers Shopify developers WooCommerce developers Ecommerce UI designers Product content editors Ecommerce operations specialists Advertising designers Advertising copywriters Video editors Landing page developers Ad production teams Paid media specialists
AI agent developers Model training and fine-tuning engineers RAG and LLM application engineers Model deployment and MLOps engineers AI data and evaluation engineers AI development companies and teams
4main business areas
24specialist roles on the Specialists page
3types of partner: freelancers, specialist teams or companies
Browse specialist roles
Responsibilities

Who does what

From you

You prepare

  • The problem or goal
  • Who will use it, and what comes first
  • Material you already have, and references
  • Budget, timing and what you need at handover
Led by AppsCraft

AppsCraft handles

  • Turn the brief into a scope of work
  • Arrange the partner and agree who does what
  • Pass on questions and change requests, and track progress
  • Check the deliverables and keep records
Done by the partner

Partner handles

  • Do the development or production
  • Work to the agreed scope and roles
  • Answer questions and make changes

You pay AppsCraft stage by stage, and the quote includes our service fee.

You don’t need
a finished brief

Start with the goal you want to achieve or the problem you are facing. We will discuss what is needed, identify details that may have been missed and offer suggestions, then agree the scope of work with you.

Prepare your brief How we work