01
Campaign planning
Work out who you want to reach, what you are offering and which channels deserve the budget.
- Business goals and target audiences
- Channel mix, budget and schedule
- Measurement and reporting plan
Digital advertising
Advertising strategy
Advertising strategy
campaigns & optimisation
We start by understanding your product, target customers and budget, and help you set a direction for the campaign. We then arrange an advertising agency or specialists to handle planning, creative production and ad placement. Throughout the campaign, AppsCraft tracks progress, follows up on performance reports and discusses any adjustments with you.
What we arrange
Advertising planning and optimisation
02
Creative & landing pages
Create ads and landing pages that explain your offer and show visitors what to do next.
- Advertising messages, images and video
- Campaign pages and enquiry forms
- Creative variations for testing
03
Campaign setup & management
The paid media specialists assigned to your project set up the campaigns, check launch readiness and manage delivery.
- Audience, placement and account setup
- Tracking checks and launch coordination
- Spend pacing and day-to-day adjustments
04
Reporting & optimisation
Review what the campaign is doing and use the findings to decide the next changes.
- Spend, delivery and response reports
- Audience, bidding and creative reviews
- Landing page and conversion improvements
Choose channels around how people find you
The channel mix follows the audience, the offer and the available budget.
Search advertising
Reach people already looking for a relevant product or service, with search terms, ad messages and destination pages planned together.
Social advertising
Introduce your offer to selected audiences and test different messages and creative approaches.
Display & video
Explain the product or build awareness through visual placements, with audience and frequency considered in the plan.
Campaign landing pages
Give visitors a clear next step, with page content, forms and tracking connected to the advertising goal.
How we work together
How advertising projects work
You + AppsCraft
Start with the business goal
Tell us what you want to promote, the market and customers you want to reach, and your budget and timing. We work through what a useful result would look like before choosing channels or people.
- Product or service and target market
- Campaign objective and current situation
- Budget range, schedule and available materials
AppsCraft + campaign specialists
Agree the plan and the delivery team
We help select specialists or an agency for your campaign. Together, we set out the channels, audiences, creative work, media plan and reporting needs, then confirm the scope, quotation and responsibilities with you.
- Channel and audience plan
- Creative, landing page and media requirements
- Service scope, quotation and checkpoints
Partner execution · AppsCraft coordination
Prepare the campaign and launch
The delivery partner prepares the ad account settings, ad creative, landing pages and tracking setup. AppsCraft coordinates your review and the launch schedule so the approved campaign can go live with the agreed audience and budget.
- Account access and campaign setup
- Creative, destination and tracking checks
- Launch approval and delivery monitoring
Partner analysis · Shared review
Review the data and improve the campaign
The partner reviews delivery, spend and the agreed response measures. We follow up the reports and proposed changes with you, including adjustments to bidding, audiences, creative or the landing page.
- Performance report and practical findings
- Agreed changes to bids, audiences or creative
- Next tests, budget decisions and review date
- AppsCraft
- Requirements, contractor selection, communication and progress
- Advertising partner
- Campaign planning, production, launch and optimisation
- You
- Business priorities, budget decisions and approvals
Agree the service scope and advertising budget first
The service quotation includes AppsCraft’s coordination. The advertising budget, account access and campaign responsibilities are agreed separately before launch.
Measure and improveReports that lead
Reports that lead
to the next decision
A report should explain what happened, where the budget went and what to change. The measures and review frequency are agreed around your campaign goal.
01
Review spend and delivery
Look at budget pacing, placements and audience response across the agreed channels.
02
Look beyond the click
Where tracking is in place, review enquiries, purchases or other agreed actions alongside traffic.
03
Plan the next test
Use the findings to choose changes to the audience, bid, message or page, and record what will be reviewed next.
People for the work
Advertising specialists and teams
Paid media specialists
Channel planning, campaign setup, spend management and optimisation.
Campaign production teams
Coordinated creative production for a campaign across multiple channels.
Advertising designers
Campaign concepts, visual messages and creative variations.
Advertising copywriters
Offers, headlines and persuasive copy for ads and landing pages.
Video editors
Promotional videos, short-form edits and campaign variations.
Landing page developers
Campaign landing pages, enquiry forms and tracking integrations.
Start the conversationWhat do you want
What do you want
to promote?
You do not need a finished campaign plan. Bring your product or service, the audience you have in mind and the outcome you want. We can work through the missing details together.
Discuss your promotion goalA useful starting point
- 01Your product or service
What makes the offer relevant to the customer?
- 02Your audience and market
Who should see the campaign, and where?
- 03Your goal and budget
What action matters, and what can you invest?
- 04Your current materials and timing
Share your website, previous campaigns and target launch date.
Before we begin
Common questions
What advertising services can you arrange?
Campaign planning, audience and channel research, creative production, landing pages, paid media setup and management, and reporting and optimisation. You can request one part or agree a broader campaign scope.
Can we start without an advertising plan?
Yes. Tell us what you sell, who you want to reach and what you want the campaign to achieve. We help organise the brief and bring in a specialist or agency to develop the plan with you.
Who actually runs the campaigns?
The specialists or agency agreed for your project carry out the advertising work. AppsCraft coordinates the scope, communication, progress and reviews, so you have one point of contact throughout.
What will the reports include?
We agree the measures and reporting frequency before starting. Depending on the campaign and available tracking, reports can cover spend, delivery, traffic, enquiries or purchases, together with the partner’s findings and proposed next steps.
How are service fees and advertising budgets handled?
You pay AppsCraft according to the agreed service quotation, which includes our project coordination. The advertising budget and its payment arrangements are agreed separately. The scope, responsibilities and payment schedule are confirmed before work starts.
Your next campaignTell us what you want