/* Digital advertising: campaign strategy, execution and continuous improvement. */

.ads-hero__grid { display: grid; grid-template-columns: minmax(0, 1.05fr) minmax(0, 1fr); align-items: center; gap: clamp(28px, 4vw, 64px); }
.ads-hero h1 { font-size: clamp(40px, 4.2vw, 64px); line-height: 1.13; letter-spacing: -0.045em; }
.ads-hero .lede { font-size: clamp(17px, 1.4vw, 20px); max-width: 620px; }
.ads-hero .hero__actions { gap: 20px 24px; margin-top: 4px; }
.ads-hero__link { color: #d1e3c4; font-size: 15px; }
.ads-hero__visual { margin: 0; overflow: hidden; border: 1px solid #314338; border-radius: 18px; background: #172a20; }
.ads-hero__visual img { display: block; width: 100%; height: auto; object-fit: contain; }
.ads-hero__visual figcaption { padding: 15px 20px; font-size: 13px; line-height: 1.6; color: #b7c5b8; border-top: 1px solid #314338; }
.ads-value-strip { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); margin-top: clamp(40px, 5vw, 70px); border-top: 1px solid #354438; }
.ads-value-strip > a { display: grid; grid-template-columns: 22px minmax(0, 1fr) 18px; align-items: start; gap: 9px; padding: 25px 20px 0 0; transition: color .2s; }
.ads-value-strip > a + a { padding-left: 20px; }
.ads-value-strip > a > span:first-child { padding-top: 4px; font: 11px var(--font-mono); color: #889983; }
.ads-value-strip strong { display: block; font-size: 15px; line-height: 1.4; font-weight: 500; }
.ads-value-strip small { display: block; margin-top: 8px; font-size: 12px; line-height: 1.6; color: #92a28e; }
.ads-value-strip > a > [data-icon] { padding-top: 4px; color: #8fa882; transition: transform .2s, color .2s; }
.ads-value-strip svg { width: 16px; height: 16px; }
.ads-value-strip a:hover { color: var(--c-lime); }
.ads-value-strip a:hover > [data-icon] { transform: translate(3px, -3px); color: var(--c-lime); }

/* Four services, with content doing the work rather than oversized mockups. */
.ads-services { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 20px; }
.ads-service { padding: clamp(24px, 2.7vw, 36px); background: #fff; border: 1px solid #dce5dc; border-radius: 15px; scroll-margin-top: calc(var(--header-h) + 24px); transition: border-color .25s, background-color .25s; }
.ads-service:hover { border-color: #9eaf91; background: #fdfefb; }
.ads-service__top { display: flex; align-items: center; justify-content: space-between; gap: 14px; margin-bottom: 20px; }
.ads-service__top > [data-icon] { display: grid; place-items: center; width: 42px; height: 42px; border-radius: 11px; color: #3c5938; background: #edf4e4; }
.ads-service__top svg { width: 22px; height: 22px; }
.ads-service__top > span:last-child { font: 12px var(--font-mono); color: #93a18a; }
.ads-service h3 { font-size: clamp(23px, 2.1vw, 28px); line-height: 1.25; font-weight: 600; letter-spacing: -.02em; }
.ads-service > p { margin: 12px 0 18px; max-width: 540px; font-size: 16px; line-height: 1.7; color: #657461; }
.ads-service > ul { list-style: none; display: grid; gap: 8px; padding: 17px 0 0; margin: 0; border-top: 1px solid #e3eadf; }
.ads-service li { display: flex; align-items: baseline; gap: 11px; font-size: 14px; line-height: 1.55; color: #41583b; }
.ads-service li::before { content: ""; width: 4px; height: 4px; background: #8caa6a; border-radius: 50%; flex: none; }
.ads-channels { margin-top: clamp(48px, 5vw, 72px); padding-top: 32px; border-top: 1px solid #d1ddca; }
.ads-channels__head { display: flex; align-items: baseline; justify-content: space-between; gap: 20px 40px; margin-bottom: 28px; }
.ads-channels__head h3 { max-width: 530px; font-size: 24px; line-height: 1.35; font-weight: 600; letter-spacing: -.02em; }
.ads-channels__head > p { max-width: 430px; color: #74806b; font-size: 14px; line-height: 1.7; }
.ads-channels__grid { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 28px; }
.ads-channels__grid article { min-width: 0; }
.ads-channels__grid article > [data-icon] { display: inline-flex; color: #6d8759; margin-bottom: 12px; }
.ads-channels__grid svg { width: 22px; height: 22px; }
.ads-channels__grid h4 { font-size: 17px; line-height: 1.4; margin-bottom: 10px; font-weight: 600; }
.ads-channels__grid p { font-size: 14px; line-height: 1.75; color: #6e7a65; }

/* Dark / lime four-step cooperation section. */
.ads-workflow { display: grid; grid-template-columns: minmax(0, 1.05fr) minmax(0, 1fr); gap: clamp(28px, 4vw, 64px); align-items: start; }
.ads-steps { min-width: 0; }
.ads-steps__tabs { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 12px; }
.ads-step { display: grid; grid-template-rows: auto 1fr auto; gap: 10px; align-items: start; text-align: left; color: #8f9f8b; padding: 0; transition: color .2s; }
.ads-step__num { font: 12px var(--font-mono); color: #819673; }
.ads-step__label { font-size: 15px; font-weight: 500; line-height: 1.5; }
.ads-step__bar { display: block; height: 2px; width: 100%; margin-top: 6px; background: #344333; overflow: hidden; }
.ads-step__bar > i { display: block; height: 100%; background: var(--c-lime); transform: scaleX(0); transform-origin: left; }
.ads-step.is-active, .ads-step:hover { color: #f8fcf2; }
.ads-step.is-active .ads-step__num { color: var(--c-lime); }
.ads-step.is-done .ads-step__bar > i { transform: scaleX(1); }
.ads-step.is-active .ads-step__bar > i { transform: scaleX(var(--ads-step-progress, 0)); }
.ads-step:focus-visible { outline: 2px solid var(--c-lime); outline-offset: 6px; border-radius: 2px; }
.ads-steps__panels { display: grid; gap: 16px; margin-top: 24px; }
.ads-steps__panel { display: grid; align-content: start; justify-items: start; gap: 17px; padding: clamp(22px, 2.5vw, 32px); border: 1px solid #2c3e2d; border-radius: 14px; background: #0e1912; }
.ads-steps__owner { color: #a9bf91; font-size: 12px; line-height: 1.6; letter-spacing: .015em; }
.ads-steps__panel h3 { font-size: 25px; line-height: 1.3; letter-spacing: -.02em; font-weight: 500; }
.ads-steps__panel > p { font-size: 16px; line-height: 1.8; color: #a4b29e; }
.ads-steps__panel > ul { display: grid; gap: 10px; width: 100%; margin: 0; padding: 18px 0 0; border-top: 1px solid #2d3d2b; list-style: none; }
.ads-steps__panel li { display: flex; align-items: baseline; gap: 10px; font-size: 13px; line-height: 1.6; color: #c0d1b2; }
.ads-steps__panel li::before { content: ""; width: 4px; height: 4px; flex: none; border-radius: 50%; background: #b5d176; }
.ads-steps.is-ready .ads-steps__panel { grid-area: 1 / 1; }
.ads-steps.is-ready .ads-steps__panel[hidden] { display: grid; visibility: hidden; opacity: 0; }
.ads-steps.is-ready .ads-steps__panel:not([hidden]) { animation: ads-panel-in .35s ease both; }
@keyframes ads-panel-in { from { opacity: 0; transform: translateY(6px); } to { opacity: 1; transform: none; } }
.ads-workflow__side { min-width: 0; }
.ads-picture { margin: 0; padding: 12px; border-radius: 17px; background: #21362a; border: 1px solid #344737; overflow: hidden; }
.ads-picture img { display: block; width: 100%; height: auto; object-fit: contain; border-radius: 9px; }
.ads-workflow__pictures { display: grid; }
.ads-workflow__pictures img { grid-area: 1 / 1; aspect-ratio: 3 / 2; width: 100%; height: auto; object-fit: contain; }
.ads-workflow__pictures img[hidden] { display: none; }
.ads-workflow.is-ready .ads-workflow__pictures img:not([hidden]) { animation: ads-panel-in .35s ease both; }
.ads-picture--light { background: #e5ecdc; border-color: #d6e0cf; }
.ads-responsibilities { display: grid; margin: 22px 0 0; }
.ads-responsibilities > div { display: grid; grid-template-columns: minmax(95px, .35fr) minmax(0, 1fr); gap: 16px; padding: 13px 0; border-bottom: 1px solid #293b29; }
.ads-responsibilities dt { font-size: 13px; color: #c6d7bb; font-weight: 500; }
.ads-responsibilities dd { margin: 0; font-size: 13px; line-height: 1.7; color: #8fa487; }
.ads-budget { display: grid; grid-template-columns: 26px minmax(0, 1fr); gap: 16px; padding: 24px 0 0; margin-top: 32px; border-top: 1px solid #33442f; }
.ads-budget > [data-icon] { color: #b4cb90; margin-top: 3px; }
.ads-budget svg { width: 24px; height: 24px; }
.ads-budget h3 { font-size: 16px; font-weight: 500; line-height: 1.5; }
.ads-budget p { margin-top: 7px; font-size: 14px; line-height: 1.8; color: #8f9f85; max-width: 980px; }

.ads-performance { display: grid; grid-template-columns: minmax(0, 1.05fr) minmax(0, 1fr); gap: clamp(32px, 5vw, 76px); align-items: center; }
.ads-performance .h2 { font-size: clamp(34px, 3.5vw, 50px); }
.ads-performance .lede { font-size: 17px; }
.ads-review-list { display: grid; margin-top: 8px; }
.ads-review-list > div { display: grid; grid-template-columns: 24px minmax(0, 1fr); gap: 15px; padding: 18px 0; border-top: 1px solid #d6e0ce; }
.ads-review-list > div > span { font: 11px var(--font-mono); color: #8b9c7c; padding-top: 4px; }
.ads-review-list h3 { font-size: 17px; font-weight: 600; line-height: 1.4; }
.ads-review-list p { margin-top: 6px; font-size: 14px; line-height: 1.7; color: #6b7a60; }
.ads-role-list { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 0 40px; }
.ads-role-list > a { display: grid; grid-template-columns: 42px minmax(0, 1fr) 20px; gap: 18px; align-items: start; padding: 25px 0; border-top: 1px solid #dce5d8; transition: color .2s; }
.ads-role-list__icon { display: grid; place-items: center; width: 42px; height: 42px; border-radius: 11px; color: #476338; background: #eef4e7; transition: background-color .2s; }
.ads-role-list__icon svg { width: 22px; height: 22px; }
.ads-role-list h3 { font-size: 19px; font-weight: 600; line-height: 1.4; }
.ads-role-list p { margin-top: 7px; font-size: 14px; line-height: 1.7; color: #74806a; }
.ads-role-list > a > [data-icon]:last-child { display: inline-flex; margin-top: 6px; color: #8ea279; transition: transform .2s; }
.ads-role-list > a > [data-icon]:last-child svg { width: 20px; height: 20px; }
.ads-role-list a:hover { color: #426c27; }
.ads-role-list a:hover .ads-role-list__icon { background: #e0efc4; }
.ads-role-list a:hover > [data-icon]:last-child { transform: translate(3px, -3px); }
.ads-prepare { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: clamp(32px, 7vw, 100px); align-items: center; }
.ads-prepare .btn { justify-self: start; }
.ads-brief-list { padding: clamp(24px, 3vw, 36px); border: 1px solid #334330; border-radius: 16px; background: #111c13; }
.ads-brief-list > h3 { font-size: 20px; font-weight: 500; margin-bottom: 20px; }
.ads-brief-list > ol { list-style: none; padding: 0; margin: 0; }
.ads-brief-list li { display: grid; grid-template-columns: 24px minmax(0, 1fr); gap: 16px; padding: 18px 0; border-top: 1px solid #2b3c29; }
.ads-brief-list li:last-child { padding-bottom: 0; }
.ads-brief-list li > span { font: 11px var(--font-mono); color: #7f9b6c; padding-top: 4px; }
.ads-brief-list strong { font-size: 16px; font-weight: 500; line-height: 1.5; color: #dce9cf; }
.ads-brief-list p { margin-top: 5px; font-size: 13px; line-height: 1.7; color: #8c9f7f; }
.ads-faq { align-items: start; }
.ads-faq > .stack { position: sticky; top: calc(var(--header-h) + 40px); }

@media (max-width: 1180px) {
  .ads-value-strip { grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 0 24px; }
  .ads-value-strip > a + a { padding-left: 0; }
  .ads-value-strip > a { padding: 22px 0; border-bottom: 1px solid #2c3b2b; }
  .ads-hero .hero__actions { align-items: start; flex-direction: column; }
  .ads-step__label { font-size: 14px; }
}
@media (max-width: 900px) {
  .ads-hero__grid, .ads-workflow, .ads-performance, .ads-prepare { grid-template-columns: minmax(0, 1fr); }
  .ads-hero .page-hero__content { max-width: 700px; }
  .ads-hero h1 { font-size: clamp(40px, 6vw, 58px); }
  .ads-hero .hero__actions { flex-direction: row; align-items: center; }
  .ads-hero__visual { max-width: 760px; }
  .ads-channels__head { flex-direction: column; gap: 12px; }
  .ads-channels__head > p { max-width: 600px; }
  .ads-channels__grid { grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 28px 36px; }
  .ads-workflow__side { display: grid; grid-template-columns: minmax(0, 1.2fr) minmax(0, 1fr); align-items: center; gap: 25px; }
  .ads-responsibilities { margin-top: 0; }
  .ads-responsibilities > div { grid-template-columns: 1fr; gap: 5px; }
  .ads-performance > figure { max-width: 760px; }
  .ads-performance > .stack { max-width: 760px; }
  .ads-faq > .stack { position: static; }
}
@media (max-width: 640px) {
  .ads-hero h1 { font-size: clamp(36px, 8vw, 46px); line-height: 1.18; }
  .ads-hero .lede { font-size: 17px; }
  .ads-hero__visual { border-radius: 12px; }
  .ads-hero__visual figcaption { padding: 12px 15px; font-size: 12px; }
  .ads-value-strip { gap: 0 20px; }
  .ads-value-strip > a { grid-template-columns: 19px minmax(0, 1fr); gap: 6px; padding: 20px 0; }
  .ads-value-strip > a > [data-icon] { display: none; }
  .ads-value-strip strong { font-size: 13px; }
  .ads-value-strip small { font-size: 11px; }
  .ads-services { grid-template-columns: minmax(0, 1fr); gap: 15px; }
  .ads-service { padding: 24px; }
  .ads-service__top { margin-bottom: 16px; }
  .ads-service h3 { font-size: 24px; }
  .ads-service > p { font-size: 15px; }
  .ads-channels__grid { gap: 26px 22px; }
  .ads-channels__grid h4 { font-size: 16px; }
  .ads-channels__grid p { font-size: 13px; }
  .ads-steps__tabs { gap: 8px; }
  .ads-step__label { font-size: 13px; }
  .ads-step__num { font-size: 11px; }
  .ads-steps__panel { padding: 22px; gap: 15px; }
  .ads-steps__panel h3 { font-size: 23px; }
  .ads-steps__panel > p { font-size: 15px; }
  .ads-workflow__side { grid-template-columns: minmax(0, 1fr); gap: 20px; }
  .ads-responsibilities > div { grid-template-columns: 100px minmax(0, 1fr); gap: 16px; }
  .ads-picture { padding: 8px; border-radius: 12px; }
  .ads-picture img { border-radius: 6px; }
  .ads-budget { gap: 12px; }
  .ads-role-list { grid-template-columns: minmax(0, 1fr); }
  .ads-role-list > a { padding: 22px 0; gap: 14px; }
  .ads-role-list h3 { font-size: 18px; }
  .ads-prepare .lede { font-size: 17px; }
  .ads-brief-list { padding: 24px; }
}
@media (prefers-reduced-motion: reduce) {
  .ads-steps.is-ready .ads-steps__panel:not([hidden]), .ads-workflow.is-ready .ads-workflow__pictures img:not([hidden]) { animation: none; }
  .ads-step.is-active .ads-step__bar > i { transform: scaleX(1); }
  .ads-step__bar > i, .ads-value-strip > a > [data-icon], .ads-role-list > a > [data-icon]:last-child { transition: none; }
}